In this week’s In Case You Missed It, Facebook is engaged in a cat and mouse game with AdBlock Plus, who claims to have already found a workaround for Facebook’s attempt to show ads to ad blocking users. Meanwhile, publishers saw less organic reach from Facebook during the first six months of 2016. Is this the end of an era for the behemoth?

Sleep coverage and nap rooms: What happens to Arianna Huffington’s initiatives after she leaves the HuffPost?

Arianna Huffington is stepping down from the namesake news site that she co-founded 10 years ago to focus on a new health and wellness company, Thrive Global.

Twitter opens Moments to thousands of brands

Moments lets users follow events through a collection of tweets, images and videos sourced from Twitter’s platform. Until now, it had been entirely curated by Twitter’s editorial team and a group of partners, including BuzzFeed, NASA, The New York Times, Vogue and Major League Baseball.

Publishers’ organic reach on Facebook has tanked

Publishers’ organic reach per post on Facebook dropped by 52% through the first half of 2016, according to research from SocialFlow reported by MarketingLand.

Brands Produce More Variations For Fewer Campaigns

About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within the first month, according to a study on content released Tuesday.

Well, That Didn’t Take Long: AdBlock Plus Has a Workaround for Facebook’s Restrictions

Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network’s ads can still be wiped out.

Publishers, we know you’re busy generating great content. That’s why we’ve collected a list of the top advertising stories from the week. Now that we’ve optimized your list of must-read industry news, let us optimize your revenue from native and recommended content. Try Tiller today.

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