Welcome to the very first In Case You Missed It of 2017! It’s time to shake off the last vestiges of winter vacation and get back to it. Here’s a rundown of everything you may have missed from the holidays until the New Year. While you were opening gifts and celebrating the new year, the IAB released promising Q3 Internet ad revenue data; Snapchat continued to disappoint publishers, and prominent newspapers resolve to experiment as print revenues decline. Here at Tiller, we believe there’s no better resolution than to explore native advertising in 2017. Get started today!
Total digital video revenue, including mobile and desktop, rose to $3.9 billion in the first half of 2016, up 51 percent from the first half of 2015, according to the 2016 PwC IAB Internet Advertising Revenue Report, and it shows no sign of slowing down.
For Snapchat Discover media publishers, the platform giveth and the platform taketh away.
U.S. advertisers invested $17.6 billion in digital advertising in the third quarter of 2016, according to the latest IAB Internet Advertising Revenue Report released today by IAB (Interactive Advertising Bureau) and prepared by PwC US. This marks the highest third quarter for digital advertising spending on record and represents a 20 percent increase over the same period in 2015. It also accounts for a 4.3 percent increase over Q2 2016.
Sponsored content provides brands with the opportunity to draw in consumers through articles or videos that look and feel like the content already appearing on a publisher’s website. If clearly labeled and correctly targeted, native advertising can be an effective revenue-generator for publishers. Many bigger outlets, like The Guardian and The New York Times, are already in compliance, but other sites still need to adapt.
Hours after Instagram unveiled a bookmark feature called “Saved Posts” on Wednesday, allowing users to save posts they’d like to revisit later, Audi became one of the first brands to offer up a fun hack.
Publishers, we know you’re busy generating great content. That’s why we’ve collected a list of the top advertising stories from the month. Now that we’ve optimized your list of must-read industry news, let us optimize your revenue from native and recommended content. Try Tiller today.