In this week’s In Case You Missed It, publishers are fighting ad blockers and new challenges in distributed content. Facebook’s latest algorithm change is leaving publishers wondering how prioritizing the posts of friends and families will impact their business, while some companies are finding out the hard way that less social content distribution is more. The advertising industry is concerned that the growth of mobile ads also means more mobile ad blocking. Stay ahead of the curve and target ad blocking users with Tiller’s ad block detection tool.
Fortune 500 companies posting on Instagram see the highest engagement rates on the days they post the least amount of content, according to a recent report from TrackMaven.The study analyzed over 41,000 Fortune 500 Instagram posts from May 2015 to May 2016.
A hot topic causing headaches for publishers is ad blocking. The report’s survey data found that at least 419 million people — or 22 percent of the world’s 1.9 billion smartphone users — are blocking ads on the mobile web, which caused mobile ad blocking to climb an astounding 90 percent in 2015.
The Federal Trade Commission called out Warner Bros. Home Entertainment on Monday for paying YouTube creators to endorse the publisher’s game Middle-earth: Shadow of Mordor.
On another front, ad blocking is primarily seen as a desktop issue, but recent research shows that its mobile adoption is increasing at an alarming rate. Around the world, 22% of smartphone users, 419 million people, are blocking ads on the mobile web.
The new vertical provides ample opportunities for the brand, such as e-commerce, native advertising video campaigns for brand partners, and events.
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